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Schedule

Opening Night

7:00 – Reception on “South Terrace” – hosted bar
8:00 – Opening Address

DAY 1 – All About the Cremation Business

7:15 – Hot Breakfast

8:00 – Profitably Traverse the Cremation Revolution
9:15 – Exploring Cremation Business Models in Use Today
10:30 – How to Successfully Launch a Cremation Brand
11:45 – Group Discussion – “Successfully Positioning A High or Low End Brands”

12:30 – Lunch

1:15 – New Technology Tools For Streamlining Operations
2:15 – Bus departs for Anderson-McQueen Cremation Center.
4:15 – Bus departs for 360° Rooftop
4:30 – 5:30 – Hosted happy hour at 360° Rooftop (4 blocks from Don CeSar Resort)

7:30 – 9:00 – Informal get-together in Don CeSar’s Rowe Bar

DAY 2 – Marketing Cremation

7:15 – Breakfast

8:00 – Mastering the Largest Online Advertising Spaces on Earth
9:30 – Win With Hospice: the Most Valuable Lead Source in Funeral Care
10:15 – Stay on Top in The Fast Changing Search Engine Optimization Game
11:30 – Offer Website Content That Drives Cremation Shoppers to Act

12:30 – Lunch

1:15 – Maximize Website Performance and ROI Like a Fortune 500 Company
2:30 – Review of Web Presence & Competitive Analysis Audits
4:00 – 5:00 – Hosted happy hour at Don CeSar’s Rowe Bar

Exact Agenda Subject To Change

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